The current study tested the psychological effects of posting status updates on Facebook using an experimental design. For 1 week, participants in the experimental condition were asked to post more than they usually do, whereas participants in the control condition received no instructions. Participants added a lab “Research Profile” as a Facebook friend allowing for the objective documentation of protocol compliance, participants’ status updates, and friends’ responses. Results revealed (1) that the experimentally induced increase in status updating activity reduced loneliness, (2) that the decrease in loneliness was due to participants feeling more connected to their friends on a daily basis, and (3) that the effect of posting on loneliness was independent of direct social feedback (i.e., responses) by friends.

Does Posting Facebook Status Updates Increase or Decrease Loneliness? An Online Social Networking Experiment
Fenne große Deters,Matthias R. Mehl, Social Psychological and Personality Science December 20, 2012 1948550612469233